Nani Tamara

Bacardi Trends Report 2024. Premiumization is at the top of consumers’. Bacardi has outlined five trends it believes will lead cocktail culture in 2023.

Cocktail culture in 2024 will become an avenue for escapism, offering consumers a sensory journey like none other. Developed in collaboration with the future laboratory, the report outlines prevailing trends that may shape the way consumers engage with spirits in the coming.